One millionth Nissan JUKE built at Nissan Sunderland Plant

  • Nissan JUKE becomes fourth Sunderland-built model to hit one million
  • Follows in the footsteps of pioneering Nissan QASHQAI
  • Customers can choose from 20,000+ different versions of latest Juke

Sunderland, UK (17 July, 2018) – Eight years after it created the compact crossover segment, the one millionth JUKE has rolled off the production line at Nissan Sunderland Plant.

The one millionth JUKE was a Tekna grade in Vivid Blue, the most recent colour to be added to the range.

Well known for its distinctive sporty styling, the 2018 JUKE comes with a host of interior and exterior personalisation choices. Thanks to all the options and possible personalisation combinations, more than 23,000 different versions of the latest JUKE are available for customers.

“Reaching the one million milestone is a fantastic achievement for any model,” said Kevin Fitzpatrick, senior vice president manufacturing, supply chain management and purchasing, Nissan Europe.

“Eight years ago we had never seen anything like the JUKE before – it created an entirely new segment and brought a distinctive never-seen-before look to the market. Fast forward to today and we have one million customers and JUKE remains the segment leader.

“It’s terrific to see that the 2018 model, with all its improvements and personalisation options, is as popular as the version that rolled off the line for the first time in 2010.”

JUKE was the second crossover to be built at the plant, following the pioneering QASHQAI, which went into production in 2006 and began Nissan’s leadership of the crossover market.

More than three million QASHQAI have now been built in Sunderland, following Micra (2.4m) and Primera (1.5m) as models to have hit seven figures at the plant.

The one million figure includes the premium sports version, JUKE NISMO, which went into production at the Sunderland plant in 2012.

Sales statistics show that black is the most popular car colour for JUKE customers across Europe – and is also the number one choice for personalised interiors and exteriors.

With a brand new JUKE being built at the Sunderland plant every 105 seconds, it remains a huge sales success, hitting sales of 95,000 in Europe last year.

More premium features on the latest model include a striking new dark chrome V-motion grille, dark headlamp interior and dark turn indicators on the door mirrors. LED fog lamps are now standard from Acenta grade.

Three new 16-inch and 18-inch alloy wheel designs have been added to the JUKE range, also from Acenta grade.

For customers looking to add a dash of design flair to their car, the wheels on Tekna grade can be personalised with coloured inserts.

The interior has complementary personalisation options, in anodized orange and anodized blue, as well as black faux-leather seats, arm rest and meter hood with coloured double stitching.

The JUKE is available with a BOSE Personal sound system, which delivers a high-quality and immersive 360° listening experience through speakers built into the driver’s head rest.

The JUKE also features innovative technology including Nissan’s Intelligent Around View Monitor with Moving Object Detection, Lane Departure Warning and Blind Spot Warning.


About Nissan Motor Co., Ltd.

Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2016, the company sold 5.63 million vehicles globally, generating revenues of 11.72 trillion yen. In fiscal 2017, the company embarked on Nissan M.O.V.E. to 2022, a six-year plan targeting a 30% increase in annualized revenues to 16.5 trillion yen by the end of fiscal 2022, along with cumulative free cash flow of 2.5 trillion yen. As part of Nissan M.O.V.E. to 2022, the company plans to extend its leadership in electric vehicles, symbolized by the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has a global workforce of 247,500 and has been partnered with French manufacturer Renault since 1999. In 2016, Nissan acquired a 34% stake in Mitsubishi Motors. Renault-Nissan-Mitsubishi is today the world’s largest automotive partnership, with combined sales of more than 10.6 million vehicles in calendar year 2017.

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