Grand Slam champion Naomi Osaka joins Nissan as brand ambassador
Nissan to support Osaka in bringing new level of excitement to women’s tennis
Yokohama, Japan (13 September, 2018) –Just days after her first Grand Slam championship, Nissan named 20-year-old tennis player Naomi Osaka its newest brand ambassador.
The announcement was made at Nissan’s Global Headquarters in Yokohama, marking one of Osaka’s first appearances in Japan since winning the title on Sunday (September 8).
Armed with her powerful groundstrokes and strong serve, Osaka became the first Japanese player to win a women’s singles Grand Slam.
Born in Japan to a Japanese mother and a Haitian-American father, she moved to the U.S. when she was three years old and competes for Japan.
“This week has been a dream come to life, and I’m so honoured to represent Japan and Nissan on the world stage,” Osaka said.
“I was drawn to partner with Nissan because of its strong Japanese DNA and global competitive spirit.
“The brand is always challenging expectations, and I look forward to bringing its vision for driving excitement to new audiences around the world.”
As part of the partnership, Osaka will appear in global promotions and advertising for Nissan, and Nissan will support her activities as a tennis player, including providing Nissan vehicles at her tour destinations.
“With a combination of grit and grace, Naomi Osaka is not afraid to take on the best tennis players of our time, and win,” said Asako Hoshino, senior vice president at Nissan Motor Co., Ltd.
“This is the same spirit of performance that Nissan has embodied throughout our history – exemplified most recently by the Nissan LEAF, which defied the odds to become the best-selling electric vehicle in the world. And just like Naomi, Nissan is just getting started.”
Naomi Osaka profile
The family moved to the U.S. when she was 3 years old. She lives in Florida.
Osaka turned pro in 2013 and qualified for the Women's Tennis Association tour championship at age 16, debuting at the Bank of the West Classic in Stanford, California.
In 2016, Osaka qualified to entre her first Grand Slam tournament, the Australian Open, and made it into the third round. The same season, she also reached the third round of the French Open and the U.S. Open.
In October 2016, she was the runner-up at the Toray Pan Pacific Open. The performance earned her the title of "WTA Newcomer of the Year.”
In March 2018, she became the first Japanese woman to win a Premier Mandatory event, at the WTA Indian Wells tour.
On Sept. 8, 2018, Osaka became the first Japanese player to win a women’s singles Grand Slam.
World rank: 7th (as of Sept. 10, 2018)
About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2016, the company sold 5.63 million vehicles globally, generating revenues of 11.72 trillion yen. In fiscal 2017, the company embarked on Nissan M.O.V.E. to 2022, a six-year plan targeting a 30% increase in annualized revenues to 16.5 trillion yen by the end of fiscal 2022, along with cumulative free cash flow of 2.5 trillion yen. As part of Nissan M.O.V.E. to 2022, the company plans to extend its leadership in electric vehicles, symbolized by the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has a global workforce of 247,500 and has been partnered with French manufacturer Renault since 1999. In 2016, Nissan acquired a 34% stake in Mitsubishi Motors. Renault-Nissan-Mitsubishi is today the world’s largest automotive partnership, with combined sales of more than 10.6 million vehicles in calendar year 2017.
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