Nissan drives excitement ahead of the ICC Cricket World Cup 2019
The 'ICC Cricket World Cup Trophy Tour Driven by Nissan' has embarked on its epic journey around the globe from the International Cricket Council headquarters in Dubai
Dubai, UAE (18 September, 2018) – The 'ICC Cricket World Cup Trophy Tour Driven by Nissan' has embarked on its epic journey around the globe from the International Cricket Council headquarters in Dubai.
As the Official Car Partner of the ICC Cricket World Cup and the Trophy Tour, Nissan helped to kick off the trophy's nine-month journey, with a fleet of Patrols demonstrating their rugged capabilities on the sand dunes of the UAE.
The Trophy Tour will build excitement ahead of the ICC Cricket World Cup that will be hosted in England and Wales next northern summer.
The tour will cover five continents, 21 countries and over 60 cities, allowing fans around the world to get up close to the coveted prize, which will be lifted at Lord's Cricket Ground at the Final on 14th July 2019.
Nissan will provide the latest range of cars with Intelligent Mobility features to support the Trophy on its global journey.
The line-up of vehicles involved in the tour include the iconic Nissan Patrol, the 100% electric Nissan LEAF and Nissan Kicks, the intelligent SUV.
"Nissan is proud to be the Official Car of the trophy tour and the ICC Cricket World Cup, one of the most exciting sporting events on the planet,” said Juergen Schmitz, Managing Director, Nissan Middle East.
“Just as Nissan's vehicles provide an exhilarating driving experience for our customers, the ICC Cricket World Cup brings the thrill of world class cricket to fans around the world.
"Nissan's dedication to supporting sport is ever-growing as we continue to participate in events that our customers are passionate about.
Cricket has over one billion fans around the world, all of whom are connected through the game.
“Nissan will be bringing innovation to the ICC World Cup Trophy Tour, connecting with fans in 60 cities around the world and enabling them to shape the journey and drive this coveted trophy to their own cricket club."
After leaving Dubai, the ICC World Cup Trophy travelled to Oman.
From there it will move on the USA, the West Indies, Sri Lanka, Pakistan, Bangladesh, Nepal, India, New Zealand, Australia, South Africa, Kenya, Rwanda, Nigeria, France, Belgium, the Netherlands and Germany.
It will also return to the UAE from 24th to 27th January 2019, giving fans living in the region the opportunity to participate in the World Cup excitement.
Finally, the trophy will land in the UK on 19th February ahead of a 100-day domestic Trophy Tour.
About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2016, the company sold 5.63 million vehicles globally, generating revenues of 11.72 trillion yen. In fiscal 2017, the company embarked on Nissan M.O.V.E. to 2022, a six-year plan targeting a 30% increase in annualized revenues to 16.5 trillion yen by the end of fiscal 2022, along with cumulative free cash flow of 2.5 trillion yen. As part of Nissan M.O.V.E. to 2022, the company plans to extend its leadership in electric vehicles, symbolized by the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has a global workforce of 247,500 and has been partnered with French manufacturer Renault since 1999. In 2016, Nissan acquired a 34% stake in Mitsubishi Motors. Renault-Nissan-Mitsubishi is today the world’s largest automotive partnership, with combined sales of more than 10.6 million vehicles in calendar year 2017.
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